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International Day of Happiness

The International Day of Happiness is a worldwide celebration of happiness as a fundamental human right and goal. In accordance with UN Resolution 66/281: International Day of Happiness, the celebration takes place every March 20th to promote, preserve, and uphold the values outlined in UN Resolutions 65/309 and 66/281. The resolution was conceptualized and authored by Illien Global CEO Jayme Illien. It is managed in partnership with the United Nations. Our mission is to promote “Happiness as a universal goal,” a message that is consistent with global citizenship, health, and well-being.

Illien Global manages several creative campaigns surrounding the International Day of Happiness, and is proud to sponsor other initiatives in partnership with other entities to advance economic and public policies and programs that unlock sustainable development and economic growth by promoting poverty eradication, happiness, and the well-being of all peoples.

Story

In 2011, Jayme Illien, Chairman, President and CEO of Illien Global Public Benefit Corporation, initiated a $1.5M, multi-year campaign to gain the support of United Nations Secretary-General Ban Ki-Moon and all 193 member countries of the United Nations to draft and adopt U.N. Resolution 66/281, creating the International Day of Happiness™.

In April of 2012, Jayme Illien and Illien Global Public Benefit Corporation met with the Secretary-General to obtain his endorsement.

“I am so inspired and grateful for your idea to bring the International Day of Happiness™ to the United Nations” – United Nations Secretary-General Ban Ki-Moon.

UN Secretary-General Ban Ki-Moon Endorses International Day of Happiness
United Nations Secretary-General Ban Ki-Moon endorses the International Day of Happiness™, now celebrated worldwide every March 20th. 

The International Day of Happiness™ was adopted by consensus of all 193 UN member countries on June 28th, 2012.

The new global day is celebrated worldwide every March 20th. The International Day of Happiness™ recognizes the pursuit of happiness is a fundamental human goal. It also recognizes the relevance of happiness and well-being as universal goals and  aspirations in the lives of human beings around the world, and the importance of their recognition in public policy objectives.

Furthermore, UN Resolution 66/281: International Day of Happiness™ recognizes a need for a more inclusive, equitable and balanced approach to economic growth that promotes sustainable development, poverty eradication, happiness, and the well-being of all peoples.

International Day of Happiness™ calls on member states, organizations of the United Nations system, and other international and regional organizations, as well as civil society (including non-governmental organizations and individuals) to observe the International Day of Happiness™ in an appropriate manner, through education and public awareness-raising activities.

The first ever celebrations were initiated on March 16, 2013 at TEDxTeen in New York City, with Chelsea Clinton, Ndaba Mandela, singer-songwriter/producer Pharrell Williams, the United Nations, and the United Nations Foundation.


Ndaba Mandela and Chelsea Clinton open Happiness Week and the International Day of Happiness™, March 16th, 2013.


Pharrell Williams performing hit song “Happy” for the International Day of Happiness™.

Today, countless countries, companies, NGO’s, individuals, academic institutions, and more celebrate the International Day of Happiness™ every March 20th.